Travel and Tourism Marketing

What are the most effective strategies for destination marketing when you’re competing with similar destinations?

BTA has honed its destination marketing expertise with decades of experience. We know how people search for travel and we define the subtle differences in behavioral patterns across demographics using audience segmentation. This allows us to accurately predict search tendencies and persona behavior: to put the right message in front of the right people at the right time.

With our finger on travel and tourism trends, we put our research into action, building a process around content marketing, tourism keyword research and real time tracking.

We use platforms (and you can too!), such as Google Analytics and HubSpot to discover who is interacting with our client’s brands, so we can tailor our approach.

If you think you’re doing all the right things, but have been wondering, “why are my competitors seeing more engagement with their content?” you can relax. You’ve just found the agency for marketing hospitality and tourism that will strengthen your brand, engage your visitors and report results . . . all within your tourism marketing budget.

CVB Debuts Brand Mascot With Social Media Campaign

BlaineTurner Advertising (BTA) wanted to enhance the Greater Morgantown Convention and Visitors Bureau’s (GMCVB) brand recognition and appeal to ages, including Morgantown, W.Va. locals so we created and introduced a brand mascot, “Mo” the groundhog.